Articles... Worth the Read

Google ran three spam updates in 2026 in March, June, and August. Here is what each one targeted, what sites got hit, and what UK marketers should take from all of them.

Tbh, the question would have sounded absurd two years ago. Rankings are everything. Rankings drive traffic. Rankings are the whole game. And then AI search arrived and quietly rewrote the rules. Not all at once, gradually, and then suddenly. And now we are at a point where the most important question in search marketing is no longer "where do I rank?" It is "who does AI trust enough to cite?" Those are two different questions. And they require two different strategies. What I

Marketers!!!!! I see you. You opened Google Search Console this morning. You looked at the clicks graph. And where you used to see 1,000 clicks a day, you are now seeing 500. I understand the loss. Genuinely. That traffic took years to build. And watching it drop without changing a single thing feels unfair, because in a sense, it is. But let me tell you what is actually happening. And more importantly, what you need to do about it. Because the marketers who adapt fast are th

Nearly 65% of Google searches now end without a single click. Here's what zero-click search actually means for UK marketers, why it's getting worse, and what to do about it.

If your rankings or traffic have shifted in the last 24 to 48 hours, you are not imagining it. Google confirmed the rollout of the June 2026 spam update on June 24, 2026. It is live globally, it covers all languages including English, and it is still rolling out as of today. This is not a core update. It is not a broad quality signal change. It is Google's automated spam enforcement systems doing their job, and if your site has been cutting corners, it will find them. Here is