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Nearly 65% of Google searches now end without a single click. Here's what zero-click search actually means for UK marketers, why it's getting worse, and what to do about it.

If your rankings or traffic have shifted in the last 24 to 48 hours, you are not imagining it. Google confirmed the rollout of the June 2026 spam update on June 24, 2026. It is live globally, it covers all languages including English, and it is still rolling out as of today. This is not a core update. It is not a broad quality signal change. It is Google's automated spam enforcement systems doing their job, and if your site has been cutting corners, it will find them. Here is