Articles... Worth the Read

FCA finfluencer crackdown and what it means for UK brands, featuring a social media influencer on a smartphone, advertising warning symbols, and financial regulation imagery.

What Brands Can Learn From the FCA's Finfluencer Crackdown

The FCA flagged 1,267 illegal adverts in one week. Here is what the finfluencer crackdown means for any UK brand working with creators, not just finance.

Faryal Raza Bhatti

3 days ago6 min read

UK Marketing Budgets Just Hit a Two-Year High: Should You Spend or Hold?

UK marketing budgets just had their biggest rise in nine quarters. Here is where the money is going, the warning sign inside the data, and what to do next.

Faryal Raza Bhatti

3 days ago7 min read

Close-up of a person writing a blog post on a laptop, with a noticeable spelling mistake left uncorrected in the text as they continue typing. The screen is in sharp focus while the writer is blurred in the background, highlighting the deliberate typo in the article.

Typo Marketing: What It Is and Does It Actually Work?

Image generated via Chatgpt.com Tbh, when I first came across the term "typo marketing" I genuinely thought it was a joke. Brands are deliberatly (just like what I did here), making mistakes on purpose, and calling it a strategy. And then I looked at what was actually happening, and I get it completely & I did adapt it, and if you have not today, you should! You are missing out my fellow marketer. What Is Typo Marketing? Typo marketing is exactly what it sounds like. Brands i

Faryal Raza Bhatti

Jul 16 min read