I'm Faryal Raza Bhatti (He/Him)

Commercially Sound Marketing Strategist

Hi, I'm Faryal, and I've spent the last seven years doing marketing, not just writing about it.

Right now I'm a Marketing Manager in the insurance space, where I run full-funnel strategy across three brands: own budgets, strategy, content, PR, lifecycle campaigns, SEO (AI SEO), the lot. Before that I led digital growth for a hospitality group, ran the entire marketing function for an events company managing a crossfunctional team of ten, and spent 4 years freelancing for 25+ startups and SMBs across eCommerce, SaaS, and service businesses, which is really just a long way of saying I've made pretty much every kind of marketing mistake there is, learned from it, and figured out what actually moves the needle.

I was recently the Finalist for Birmingham Young Professional of the year Awards 2026.

I am currently the Finalist for The Young Achiever of the Year Awards at Birmingham Awards 2026.

This blog is where I write down the stuff that worked, and the stuff that didn't.

You'll find me writing about the new landscape of marketing: how AI is changing search and content, digital PR, content strategy, lifecycle and retention marketing, CRO, and the practical side of running campaigns on real budgets with real targets to hit.

I'm not interested in recycled "10 marketing tips" content and I'd never give you that. I write about what I'm actually doing, the campaigns, the numbers, the tools, the decisions, because that's the only kind of marketing advice I've ever found useful myself.

If you want the formal version, my LinkedIn is here. If you just want the useful version, stick around and read.