Articles... Worth the Read

Well, when I first saw this headline I assumed it was one of those dramatic predictions that never quite materialise. Meta overtaking Google? Google has been the undisputed number one in digital advertising for nearly two decades. Over the past few years, business I worked for preferred Google over Meta, the lead quality has always been better. And then I looked at the actual numbers. And I get it. According to eMarketer's April 2026 forecast, Meta is projected to generate $2