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Articles... Worth the Read


Every Google Spam Update in 2026: What Changed, What Got Hit, and What to Do
Google ran three spam updates in 2026 in March, June, and August. Here is what each one targeted, what sites got hit, and what UK marketers should take from all of them.

Faryal Raza Bhatti
Oct 15 min read


Typo Marketing: What It Is and Does It Actually Work?
Image generated via Chatgpt.com Tbh, when I first came across the term "typo marketing" I genuinely thought it was a joke. Brands are deliberatly (just like what I did here), making mistakes on purpose, and calling it a strategy. And then I looked at what was actually happening, and I get it completely & I did adapt it, and if you have not today, you should! You are missing out my fellow marketer. What Is Typo Marketing? Typo marketing is exactly what it sounds like. Brands i

Faryal Raza Bhatti
Jul 16 min read
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