Articles... Worth the Read

Image Generated with Chatgpt showcasing this Blog Intent Honestly, this was one of the most refreshing things I have heard a big brand marketer say all year. At Marketing Week's Festival of Marketing on 14 October, Lloyds' chief customer and experience officer, Suresh Balaji, stood on stage and asked the audience to put a hand up if they thought the bank's AI videos were low-quality AI content. Plenty of hands went up, and he told them to be honest. Then he admitted the bank

Image generated by chatgpt. Tbh, when I first saw the name GPT-6 Astra trending I assumed it was another incremental model drop. Another version number. Another benchmark score to argue about on LinkedIn. And then I looked at what it actually does. And I get why OpenAI's president Greg Brockman called it a "generational leap." GPT-6 Astra launched on September 3, 2026, just two weeks ago. It is already rolling out to ChatGPT Pro, Business, and Enterprise users. And the capabi

Tbh, social listening is one of those terms that gets thrown around a lot, and most of the time what people mean is monitoring. Checking if someone mentioned your brand. Seeing if there is a complaint to respond to. That is not social listening. Or at least, it is not what social listening has become in 2026. The discipline has evolved into something genuinely different, and the brands treating it as a reactive monitoring task are missing the majority of its value. Let me tel

Tbh, the question would have sounded absurd two years ago. Rankings are everything. Rankings drive traffic. Rankings are the whole game. And then AI search arrived and quietly rewrote the rules. Not all at once, gradually, and then suddenly. And now we are at a point where the most important question in search marketing is no longer "where do I rank?" It is "who does AI trust enough to cite?" Those are two different questions. And they require two different strategies. What I

Image Generated Via Chatgpt Let me tell you something that a lot of marketers are quietly panicking about right now. LinkedIn has started suppressing AI-generated content. Not removing it, suppressing it. If your posts have been getting noticeably less reach over the last few weeks, this might be exactly why. In May 2026, LinkedIn's Global Editorial VP Laura Lorenzetti announced changes to the platform's recommendation system specifically targeting what she called "AI slop",