

What Is Claude Fable 5, Why Was It Taken Down, and Why Is It Back?
Claude Fable 5 launched June 9, got pulled by the US government three days later, and came back July 1. Here's the full story, what it actually does, and what it means for marketers and business owners.
Jul 28 min read


Typo Marketing: What It Is and Does It Actually Work?
Image generated via Chatgpt.com Tbh, when I first came across the term "typo marketing" I genuinely thought it was a joke. Brands are deliberatly (just like what I did here), making mistakes on purpose, and calling it a strategy. And then I looked at what was actually happening, and I get it completely & I did adapt it, and if you have not today, you should! You are missing out my fellow marketer. What Is Typo Marketing? Typo marketing is exactly what it sounds like. Brands i
Jul 16 min read


FIFA World Cup 2026 Marketing: How UK Brands Can Win the Moment
The World Cup is live and UK brands have 39 days to make the most of it. Here's what actually works, what to avoid, and how to show up without an official FIFA budget.
Jun 306 min read



