Lloyds Says Not Every AI Use Is Worth It. I Agree.
Image Generated with Chatgpt showcasing this Blog Intent Honestly, this was one of the most refreshing things I have heard a big brand marketer say all year. At Marketing Week's Festival of Marketing on 14 October, Lloyds' chief customer and experience officer, Suresh Balaji, stood on stage and asked the audience to put a hand up if they thought the bank's AI videos were low-quality AI content. Plenty of hands went up, and he told them to be honest. Then he admitted the bank
2 days ago6 min read
What Brands Can Learn From the FCA's Finfluencer Crackdown
The FCA flagged 1,267 illegal adverts in one week. Here is what the finfluencer crackdown means for any UK brand working with creators, not just finance.
2 days ago6 min read
UK Marketing Budgets Just Hit a Two-Year High: Should You Spend or Hold?
UK marketing budgets just had their biggest rise in nine quarters. Here is where the money is going, the warning sign inside the data, and what to do next.
2 days ago7 min read
