<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Faryal Raza Bhatti]]></title><description><![CDATA[Faryal Raza Bhatti]]></description><link>https://www.faryalrazabhatti.co.uk/my-blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 10 Nov 2026 19:43:11 GMT</lastBuildDate><atom:link href="https://www.faryalrazabhatti.co.uk/ar/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Search Console Clicks Suddenly Spiked? Here's What's Really Going On]]></title><description><![CDATA[Some sites saw Search Console clicks jump up to 6.5x in early November with no change in rankings. Mine tripled too. Here is what my own data showed, what is causing it and how to check your site.]]></description><link>https://www.faryalrazabhatti.co.uk/post/search-console-click-spikes</link><guid isPermaLink="false">6aecda8b4e90b80078d8146c</guid><category><![CDATA[SEO (AEO & GEO)]]></category><pubDate>Thu, 05 Nov 2026 19:47:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b739f9_fd9a51b48bd64979bd5ffc7379b0b5ed~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Faryal Raza Bhatti</dc:creator></item><item><title><![CDATA[YouTube Is Cutting Reach for Unoriginal Shorts: What It Means for Creators and Brands]]></title><description><![CDATA[YouTube now reduces reach for Shorts re-uploaded from other creators. Here is what changed, why every platform is moving the same way, and what creators, brands and small businesses should do about it.]]></description><link>https://www.faryalrazabhatti.co.uk/post/youtube-shorts-original-content-update</link><guid isPermaLink="false">6ae78a4d03360762ce04ec70</guid><category><![CDATA[Everything Social Media]]></category><pubDate>Sun, 01 Nov 2026 19:08:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b739f9_f4d6cd8efde64de19254cc46122c07a6~mv2.png/v1/fit/w_1000,h_900,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Faryal Raza Bhatti</dc:creator></item><item><title><![CDATA[How to Make a Pop-Out Visual Hook for Reels with Claude (No Editing Apps)]]></title><description><![CDATA[Make a scroll-stopping pop-out visual hook for Reels, TikTok and Shorts with one Claude prompt. No editing apps. Full steps and prompt inside.]]></description><link>https://www.faryalrazabhatti.co.uk/post/pop-out-visual-hook-reels-claude</link><guid isPermaLink="false">6ae5fc74bc871e640182b04e</guid><pubDate>Sat, 31 Oct 2026 14:35:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b739f9_222bfe5b702b4b798f9718ceafbb2c29~mv2.jpeg/v1/fit/w_720,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Faryal Raza Bhatti</dc:creator></item><item><title><![CDATA[Ad Platforms Are Editing Your Ads Now. And You're Liable.]]></title><description><![CDATA[From 30 October, Meta makes advertisers liable for its AI ad edits. ChatGPT and Google are switching on AI by default too. Here is what to turn off, by platform.]]></description><link>https://www.faryalrazabhatti.co.uk/post/meta-chatgpt-google-ai-ad-edits-advertiser-liability-2026</link><guid isPermaLink="false">6ae4548e943ab3abfab10c46</guid><category><![CDATA[PPC (Search Engine, Social Media)]]></category><pubDate>Fri, 30 Oct 2026 09:10:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b739f9_5e416f791c054701b48678f358b0f7a5~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Faryal Raza Bhatti</dc:creator></item><item><title><![CDATA[The Autumn Budget 2026: What It Actually Means for UK Marketers]]></title><description><![CDATA[The 28 October Budget raises wages 3.9%, widens business rates relief and adds new founder support. Here is what it means for UK marketing budgets in Q1 2027.]]></description><link>https://www.faryalrazabhatti.co.uk/post/autumn-budget-2026-what-it-means-uk-marketers</link><guid isPermaLink="false">6ae454ef9bf787e59f58d767</guid><category><![CDATA[Marketing Strategy]]></category><pubDate>Fri, 30 Oct 2026 08:35:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b739f9_1376e5a7fb4e4d7883094187fd27fc2a~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Faryal Raza Bhatti</dc:creator></item><item><title><![CDATA[Claude Video Editing Skills: Free Downloads, No Sign Up]]></title><description><![CDATA[Free Claude video editing skills you can download today, no email needed. What each Claude skill for video editing does and how to install it.]]></description><link>https://www.faryalrazabhatti.co.uk/post/claude-video-editing-skills-free-download</link><guid isPermaLink="false">6adcb252ea3a373a47c914b6</guid><category><![CDATA[AI Tools & Marketing]]></category><pubDate>Sat, 24 Oct 2026 13:48:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b739f9_5972a670bb8646f5835636124533f1dd~mv2.webp/v1/fit/w_1000,h_819,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Faryal Raza Bhatti</dc:creator></item><item><title><![CDATA[I Let Claude Edit My Videos. Should Video Editors Be Worried?]]></title><description><![CDATA[I used Claude to edit a YouTube Short in 15 minutes, not 3 hours. Where Claude video editing works, where it doesn’t, and what it means for editors.]]></description><link>https://www.faryalrazabhatti.co.uk/post/claude-video-editing-and-its-impact</link><guid isPermaLink="false">6adc7e18ea3a373a47c8b80e</guid><category><![CDATA[AI Tools & Marketing]]></category><pubDate>Sat, 24 Oct 2026 10:23:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b739f9_f30be208380747d4b3d35ee40bd8f64f~mv2.jpg/v1/fit/w_1000,h_651,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Faryal Raza Bhatti</dc:creator></item><item><title><![CDATA[Lloyds Says Not Every AI Use Is Worth It. I Agree.]]></title><description><![CDATA[Image Generated with Chatgpt showcasing this Blog Intent Honestly, this was one of the most refreshing things I have heard a big brand marketer say all year. At Marketing Week's Festival of Marketing on 14 October, Lloyds' chief customer and experience officer, Suresh Balaji, stood on stage and asked the audience to put a hand up if they thought the bank's AI videos were low-quality AI content. Plenty of hands went up, and he told them to be honest. Then he admitted the bank had got it wrong....]]></description><link>https://www.faryalrazabhatti.co.uk/post/lloyds-ai-marketing-lesson-not-every-ai-use-worth-it</link><guid isPermaLink="false">6ad7cbfc1a64d4d686f2ce48</guid><category><![CDATA[AI Tools & Marketing]]></category><pubDate>Tue, 20 Oct 2026 20:24:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b739f9_9387b970c4b1474ab33ae6503597c5f8~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Faryal Raza Bhatti</dc:creator></item><item><title><![CDATA[What Brands Can Learn From the FCA's Finfluencer Crackdown]]></title><description><![CDATA[The FCA flagged 1,267 illegal adverts in one week. Here is what the finfluencer crackdown means for any UK brand working with creators, not just finance.]]></description><link>https://www.faryalrazabhatti.co.uk/post/fca-finfluencer-crackdown-what-brands-can-learn</link><guid isPermaLink="false">6ad7c8b01a64d4d686f2c87f</guid><category><![CDATA[Marketing Strategy]]></category><pubDate>Tue, 20 Oct 2026 20:13:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b739f9_1e17923c63b348c4be46d1a1e99a7866~mv2.png/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Faryal Raza Bhatti</dc:creator></item><item><title><![CDATA[UK Marketing Budgets Just Hit a Two-Year High: Should You Spend or Hold?]]></title><description><![CDATA[UK marketing budgets just had their biggest rise in nine quarters. Here is where the money is going, the warning sign inside the data, and what to do next.]]></description><link>https://www.faryalrazabhatti.co.uk/post/uk-marketing-budgets-two-year-high-spend-or-hold-2026</link><guid isPermaLink="false">6ad7c40b1a64d4d686f2bf44</guid><category><![CDATA[Marketing Strategy]]></category><pubDate>Tue, 20 Oct 2026 19:57:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b739f9_ece421c0ef7f4798a90c3e801f744da6~mv2.jpg/v1/fit/w_1000,h_512,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Faryal Raza Bhatti</dc:creator></item><item><title><![CDATA[A Day at BrightonSEO by Faryal Raza Bhatti]]></title><description><![CDATA[What I learned at BrightonSEO 2026, from zero-click search and accessibility to AI prompting, plus whether it’s worth attending.]]></description><link>https://www.faryalrazabhatti.co.uk/post/brightonseo-october-2026-recap</link><guid isPermaLink="false">6acb6ad14cfdfcfd3c133b89</guid><category><![CDATA[Events & Conferences]]></category><pubDate>Sun, 11 Oct 2026 12:12:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b739f9_9050e5e9740a49169092fc6c181ef715~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Faryal Raza Bhatti</dc:creator></item><item><title><![CDATA[Every Google Spam Update in 2026: What Changed, What Got Hit, and What to Do]]></title><description><![CDATA[Google ran three spam updates in 2026 in March, June, and August. Here is what each one targeted, what sites got hit, and what UK marketers should take from all of them.]]></description><link>https://www.faryalrazabhatti.co.uk/post/google-spam-updates-2026-complete-guide</link><guid isPermaLink="false">6abe9386d74fd4e5603eae03</guid><category><![CDATA[SEO (AEO & GEO)]]></category><pubDate>Thu, 01 Oct 2026 17:52:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b739f9_111470ceb55445ccb0a2de0fcecb0701~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Faryal Raza Bhatti</dc:creator></item><item><title><![CDATA[Meta Is Overtaking Google in Ad Revenue: What UK Marketers Should Do About It]]></title><description><![CDATA[Well, when I first saw this headline I assumed it was one of those dramatic predictions that never quite materialise. Meta overtaking Google? Google has been the undisputed number one in digital advertising for nearly two decades. Over the past few years, business I worked for preferred Google over Meta, the lead quality has always been better. And then I looked at the actual numbers. And I get it. According to eMarketer's April 2026 forecast, Meta is projected to generate $243.46 billion in...]]></description><link>https://www.faryalrazabhatti.co.uk/post/meta-overtaking-google-ad-revenue-2026-uk-marketers</link><guid isPermaLink="false">6abe8bc8756803964254ce6c</guid><category><![CDATA[PPC (Search Engine, Social Media)]]></category><pubDate>Thu, 01 Oct 2026 16:53:48 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b739f9_cd8e900dda0043398a059ac45f3ce538~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Faryal Raza Bhatti</dc:creator></item><item><title><![CDATA[How I Got Nominated for Two Regional Awards as a Young Professional in Birmingham]]></title><description><![CDATA[I moved to this country two years ago. And I have just been named a finalist in two regional awards. As crazy as it sounds, I did it. So why can't anyone else? On June 17, 2026, I was named a finalist in the Greater Birmingham Young Professional of the Year — Marketing, Sales and Communications category GBYPY 2026 - Marketing, Sales, and Communication Shortlisted Candidates And a few days ago, I was named a finalist for the Young Achiever of the Year at the Birmingham Awards. Birmingham...]]></description><link>https://www.faryalrazabhatti.co.uk/post/how-young-professionals-birmingham-get-recognised-regional-awards</link><guid isPermaLink="false">6ab78cf85334d89ee414d05e</guid><category><![CDATA[Professional Tips]]></category><pubDate>Sat, 26 Sep 2026 10:28:57 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b739f9_194947f814b2449e8e008de689ea2b92~mv2.jpg/v1/fit/w_800,h_532,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Faryal Raza Bhatti</dc:creator></item><item><title><![CDATA[What Is GPT-6 Astra and What Does It Mean for UK Businesses?]]></title><description><![CDATA[Image generated by chatgpt. Tbh, when I first saw the name GPT-6 Astra trending I assumed it was another incremental model drop. Another version number. Another benchmark score to argue about on LinkedIn. And then I looked at what it actually does. And I get why OpenAI's president Greg Brockman called it a "generational leap." GPT-6 Astra launched on September 3, 2026, just two weeks ago. It is already rolling out to ChatGPT Pro, Business, and Enterprise users. And the capabilities gap...]]></description><link>https://www.faryalrazabhatti.co.uk/post/what-is-gpt-6-astra-uk-businesses-2026</link><guid isPermaLink="false">6aaaf4cc72df054056898216</guid><category><![CDATA[AI Tools & Marketing]]></category><pubDate>Wed, 16 Sep 2026 20:14:25 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b739f9_02d5bedc9a3a4608a25875e055b392f2~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Faryal Raza Bhatti</dc:creator></item><item><title><![CDATA[B2B Buyers Are Researching Vendors on AI Tools: Is Your Brand Showing Up?]]></title><description><![CDATA[I broke down the basics of this shift in the video above, how AI agents are now doing vendor research on behalf of buyers, and what that means for your website. If you prefer to read, or want the fuller picture with data and specific actions, everything is below. Let me tell you something that should genuinely change how B2B marketing teams think about visibility. Your potential customers are typing your category into ChatGPT. Right now. Before they visit your website. Before they read your...]]></description><link>https://www.faryalrazabhatti.co.uk/post/b2b-vendors-ai-search-visibility-2026</link><guid isPermaLink="false">6a9de3ccff2777f8cf43e078</guid><category><![CDATA[SEO (AEO & GEO)]]></category><pubDate>Sun, 06 Sep 2026 22:15:39 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b739f9_de138d5e462d44878117b6a470f707cf~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Faryal Raza Bhatti</dc:creator></item><item><title><![CDATA[What Is Social Listening and Why Does It Matter More Than Ever in 2026?]]></title><description><![CDATA[Tbh, social listening is one of those terms that gets thrown around a lot, and most of the time what people mean is monitoring. Checking if someone mentioned your brand. Seeing if there is a complaint to respond to. That is not social listening. Or at least, it is not what social listening has become in 2026. The discipline has evolved into something genuinely different, and the brands treating it as a reactive monitoring task are missing the majority of its value. Let me tell you what it...]]></description><link>https://www.faryalrazabhatti.co.uk/post/social-listening-2026-what-it-is-why-it-matters</link><guid isPermaLink="false">6a9cabd45add6c9bce5995c3</guid><category><![CDATA[Social Listening]]></category><pubDate>Sun, 06 Sep 2026 00:04:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b739f9_75019c9f39894d8cbef68838e673f232~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Faryal Raza Bhatti</dc:creator></item><item><title><![CDATA[Are AI Citations More Important Than Google Rankings in 2026?]]></title><description><![CDATA[Tbh, the question would have sounded absurd two years ago. Rankings are everything. Rankings drive traffic. Rankings are the whole game. And then AI search arrived and quietly rewrote the rules. Not all at once, gradually, and then suddenly. And now we are at a point where the most important question in search marketing is no longer "where do I rank?" It is "who does AI trust enough to cite?" Those are two different questions. And they require two different strategies. What Is an AI Citation,...]]></description><link>https://www.faryalrazabhatti.co.uk/post/are-ai-citations-more-important-than-google-rankings-2026</link><guid isPermaLink="false">6a9ca1d416eb18a959ceb822</guid><category><![CDATA[SEO (AEO & GEO)]]></category><pubDate>Sat, 05 Sep 2026 23:25:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b739f9_334e2d2bbce041f1898457643a5795cd~mv2.jpg/v1/fit/w_1000,h_941,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Faryal Raza Bhatti</dc:creator></item><item><title><![CDATA[Your Search Traffic Is Dropping: Here's Why and What to Do About It]]></title><description><![CDATA[Marketers!!!!! I see you. You opened Google Search Console this morning. You looked at the clicks graph. And where you used to see 1,000 clicks a day, you are now seeing 500. I understand the loss. Genuinely. That traffic took years to build. And watching it drop without changing a single thing feels unfair, because in a sense, it is. But let me tell you what is actually happening. And more importantly, what you need to do about it. Because the marketers who adapt fast are the ones who will...]]></description><link>https://www.faryalrazabhatti.co.uk/post/search-traffic-dropping-ai-overviews-zero-click-what-to-do</link><guid isPermaLink="false">6a6113266ed1567a596d7e48</guid><category><![CDATA[AI Tools & Marketing]]></category><category><![CDATA[SEO (AEO & GEO)]]></category><pubDate>Wed, 22 Jul 2026 19:15:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b739f9_5e29595738564aa99d3493e86f0c075b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Faryal Raza Bhatti</dc:creator></item><item><title><![CDATA[What Is Claude Fable 5, Why Was It Taken Down, and Why Is It Back?]]></title><description><![CDATA[Claude Fable 5 launched June 9, got pulled by the US government three days later, and came back July 1. Here's the full story, what it actually does, and what it means for marketers and business owners.
]]></description><link>https://www.faryalrazabhatti.co.uk/post/what-is-claude-fable-5-why-taken-down-why-is-it-back</link><guid isPermaLink="false">6a468381b176a354da80be56</guid><category><![CDATA[AI Tools & Marketing]]></category><pubDate>Wed, 01 Jul 2026 23:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/b739f9_c43c94dd7ab24d4da89cd62ca1ed21d4~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Faryal Raza Bhatti</dc:creator></item></channel></rss>